Words tell us everything.Īlmost everything we do involves words-from written emails and PowerPoints to the phone calls and pitch meetings that we pull together. Listen to the audio version-read by Jonah himself-in the Next Big Idea App. Over a million copies of his books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind are in print in over 35 countries around the world.īelow, Jonah shares 5 key insights from his new book, Magic Words: What to Say to Get Your Way. He has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest-rated online course. Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on.
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